The average game retail store is quite similar to the old video rental shops, in that video shops stocked similar collection of movies. The level of patronage enjoyed by individual video shops was mainly dependent on the customer-friendliness of their services. It takes about the same effort to visit the website of Humble Bumble as it is to visit Fanatical; however, the type and quality of services provided by either of these online game retailers will significantly influence my final choice.
We shall be taking a look at the services the average online gamer looks forward to accessing on an online gaming retail store, how best to actualize these services, and in the long run, make your game site a force to reckon with in the gaming world.
1. Gamers’ support
Toby has just started a campaign in one of the latest multi-player games made available by your online game retail store; being a new game release with sophisticated features, he soon gets stuck at one of the levels. Now, where Toby goes to for the required help and the kind of support you can provide for him as a gamer will be a telling factor on if he will continue subscribing to your services.
Incorporating a chatbot (similar to those provided by Zendesk tools) that has been preloaded with solutions and advice to solve the most recurrent user issues will do just fine to help a subscriber enjoy their online gaming experience. You do not want to send your user to the FAQ section of your website or a docile community forum before they can pick off from where they got stuck in the game. Subscribers are likely to boast, for example, about gamesdeal.com to their gaming friends – if they find alluring support features is a flagship service of the brand.
2. Facilitate social media platforms and online communities
To get sizeable followership, you could start interactive forums online for your game retail business. Here, you get to share gaming tips, news on latest game releases, or version upgrades. Please avoid making these forums an avenue for pitching the business, as this would likely make the platform burdensome to the participants, especially when you throw unsolicited adverts in their faces. Instead, add value (relating to gaming) and watch as your business naturally markets itself.
As part of the retail game store domain, it would be a good idea also to start an informative gaming blog. The blog will keep the site visitor up to breast on gaming hacks, and news. Lastly, utilizing the blog as a tool for ramping up the SEO capabilities of the business brand will be a plus.
3. Hold random competitions with gifts of discounted or free services on your website
What is the point of a soccer game without goalposts? Occasionally publicize contests that will allow your subscribers to win giveaways and equally attract new users to your gaming site. Make sure information on such freebies and discounts get noised early enough on all online platforms of the business.
4. Join popular gaming forums
If your online game store is new, you will win yourself a sizeable following if you join the popular gaming forums online, actively engage participants, offer solutions to common issues, and where necessary refer acquaintances to your business website.