Technically speaking, the private servers are privately owned and emulate the gameplay experience of WoW and other online games. They are also referred to as server emulators. If you are wondering why anyone would want to use private severs to play, well here are a few things that you need to know about the private servers.

• They are free – Most of the times the servers are free and make it possible for players to actually enjoy playing subscription game at no cost at all. Free to play games remain popular and when it is possible to play costly games at no cost at all then this is a great attraction to the users. Even high skilled gamers still find the free versions of the games very appealing and this is what has led to the popularity of the servers.
• The servers are a little different – This is because most implement unique gameplay rules that usually are a deviation from what official servers offer. The private providers can modify the game, deleting and adding some skills, rates and models. Using the servers, it is possible for new characters to start at maximum levels or for the experience rates to be much faster. Other changes that are possible with the servers are unique in-game events and special mobs among others. The majority of the players finds the difference pretty exciting, even though it means that the dynamics of the game have changed somehow.
• They are convenient – This is in the sense that the servers make it possible for you to play games that would otherwise be hard to play. A good example is games that may not be offered in the region where the player is located. In such a situation, private services make it possible for such players to still enjoy the games. The same is the case in situations where the official versions of the games are discontinued by the producers; the players still keep enjoying the play using the private providers. Generally, players are able to enjoy blocked content using this server option.
• They are everywhere – The other reason that has made WoW private servers appealing to players is that they are widespread. They have been around for a considerable length of time and they continue to grow in popularity. There is of course the legal gray area, but they continue to thrive. They may have bugs and stability issues, especially since most are outdated, but they still have become very popular among gamers.